How A Clean Storefront Makes You More Money
If you own your own store, you’ll know how being a store owner comes with many challenges. It’s likely that you’re having to spread yourself a little thin and that doing this ends up leaving you with many important tasks that you just never seem to get around to. You be hustling just to keep up with admin, and before you know it, your store is looking a little dreadful. Once that happens, it wouldn’t be surprising if there are fewer people walking into your store.
How Consumers Feel About Cleanliness
Statistics have shown that 99% of Americans care about the cleanliness of the stores they buy from. One of the biggest pain points among those who took part in the survey seems to have been dirty restrooms, with 95% saying that it negatively influences their perception of a store.
But the list goes on, and it’s shown that consumers are quite picky about the things they like and don’t like when it comes to cleanliness, many even mentioning problems like poor staff appearance and wet floors with no warning signs.
But among the top ten things that peeved consumers was dirty glass and windows, with 68% saying that it negatively influenced their perception of a store.
Why Cleanliness Is A Big Deal
At this point you might not be particularly bothered by these statistics. As long as you still have feet going through your store how consumers feel about its cleanliness shouldn’t be a problem, right?
Wrong! If customers see your store as being dirty, they’ll find somewhere else to do their shopping. Unless they want something for really cheap, in which case they might assume that a badly kept store is exactly the place to go for a bargain.
And while you certainly want to keep your customers happy by keeping the inside of your store sparkling, you have to consider keeping the outside looking great too. If people viewing your store from the outside see a lot of mold and mildew buildup growing on your storefront, it’s sure to leave a bad impression. Having a store that appears dirty from the outside, can lead people to believe that it’s also dirty on the inside as well, even if it isn’t.
Your Storefront Should Be Attracting Customers
There are a few things you can do to make your storefront stand out and attract new customers. For starters, you need to create a storefront that’s visually enticing to those passing by and will stand out when people are window shopping.
To do this, you need to see to it that what you display in your storefront is something people will be interested in. Focus on only the things most relevant to your message and avoid bombarding people with too many things on display, it can easily end up looking messy, crowded and even confusing, which won’t attract anyone.
Once you’ve created a visually appealing display, take care to light it properly so that it will look even more appealing. Good lighting can go a long way in making your displays seem attractive.
But even if you do all those things just right, you’ll have a hard time getting anyone into your store if the storefront is poorly kept and dirty. Not even the best display can compensate for a dirty storefront. So much so that, if you had to choose between fancy displays and keeping your storefront clean, a clean storefront would probably do more for your business.
This is especially the case if you own a drug store. Because drug stores sell many health related products, people have particularly high expectations for their cleanliness. The same counts for dental practices and doctor’s offices that have windows.
And don’t forget that people like to know that their food will be safe to eat. If you own a restaurant or supermarket, people won’t be very forgiving of a dirty appearance.
But even if you don’t sell food or own a health related business, keeping your storefront clean will still build more trust in the quality of your products, after all, high profile boutiques have professional looking displays behind glass that’s so free of dirt and fingerprints, you wouldn’t even see it were it not for the fact that it shines.
The Easy Way to Keep Your Storefront CleanThe reality is that not all store owners have time to fuss about cleaning the outside of their store, even if it would bring them more business. You might relate to that yourself. It could take hours to scrub away dirt and there simply aren’t enough hours in a day to get everything done as it is.
Don’t feel discouraged, you’re not alone and there are still options available to you. Regularly hiring a professional cleaning company to keep your storefront clean could save you a lot of time. To get rid of mold and mildew a power cleaning company will be your best option. Power cleaning is fast and effective for cleaning away tough dirt, meaning you won’t have to disturb your customers by having a cleaner scrubbing away for hours using harmful chemicals.
As an added bonus, power cleaning is also a great way to keep pavements and parking lots clean of oil stains and other dirt, which can also impact how people perceive the cleanliness of your business.