Author: Gary Cooke

A clean business, is a better business

Commercial Power Wash

Why Your Business Needs To Invest In Power Cleaning

In our modern world we are more aware than ever of how important hygiene is. Dirt, dust, and mildew contribute to the spread of health problems, and can worsen conditions such as asthma or trigger allergic reactions. Not only that, but customers expect a high standard of cleanliness in businesses they frequent, and may even decide to take their custom elsewhere if the business doesn’t look clean and neat. While most businesses do have cleaning staff for the smaller jobs, there are some jobs that are simply too difficult or expensive to do in-house.

What Is Power Cleaning?

Floor cleaning with high pressure water jet

Floor cleaning with high pressure water jet

Power cleaning, or pressure washing, is a method of cleaning using high-pressure water to spray off tough dirt and grime. A pressure washer, consisting of a motor, water pump, high-pressure nozzle, and high-pressure pipes, is connected to a water supply. The motor, usually either an electric or petrol motor, drives the pump, which increases the pressure of the water coming out of the nozzle. The pressurized water is used to clean off dirt by means of the impact it exerts, simultaneously removing it from the surface, and flushing it away. Some washers have varying pressure settings, and generally petrol motors are capable of higher pressure than electric ones. A variety of nozzles also help to control the angle and intensity of the stream. Narrower streams concentrate the power of the washer, forcing the water into cracks where dirt might get stuck, and loosening hard-packed grime. Wider sprays are used for rinsing off dirt once it has been loosened, and applying detergent to an area before cleaning.

What Type Power Cleaning Is Right For Your Business?

Pressure washing can be done in a variety of ways, including but not limited to high- and low-pressure, cold or hot water, and with or without detergents. High-pressure washers are better for cleaning tougher dirt on hard surfaces, such as concrete, while low-pressure washers help minimize the risk of damage to surfaces such as wood. Machines that can use hot water also help to kill germs, and the use of detergents ensures that the area is thoroughly disinfected. Electric washers have limited range, due to needing to be near an outlet, but produce no fumes. These are usually better for jobs indoors or in small areas. Petrol washers can be moved wherever they are needed, but do produce exhaust fumes, and thus are better for in large areas, or outdoors.

Why Outsource The Job?

Pressure washers that are used for power cleaning can be very expensive for a business that only wants to clean their own premises. In addition, the high-pressure water used for power cleaning can cause injuries if not handled correctly, and safety equipment including goggles, boots, gloves, and ear-muffs are a must. The extra expense is difficult to justify for a single enterprise. Power cleaning companies, on the other hand, have highly trained staff who know how to handle the necessary equipment, and can do individual jobs for much cheaper than the cost of the machines. Maintenance costs for these machines are then also borne by the cleaning company, and the business does not need to perform any training on staff, or hire additional staff, for what is essentially a non-routine task.

What Are The Benefits Of Power Cleaning?

Power cleaning is capable of breaking up packed dirt and grime that can’t be scrubbed off, without damaging the surface beneath it. The water is also forced into cracks and gaps, pushing out dirt from spots that normal cleaning would not reach. Because there is no longer a need to have your hands in the way, the water can be heated to a much higher temperature, killing far more germs and bacteria. Stronger chemical cleaners can also be used, where necessary. In areas where mold is a potential problem, pressure cleaning can help to reduce the risk of allergic reactions. By destroying the mold at its root, power washing slows the rate at which it can regrow. It is also a perfect solution for fungal growths in walls or paving. With power cleaning, it is also much easier to clear blocked gutters, clean swimming pools when refurbishing them, and help clear up spills in parking areas or garages. Pressure cleaning has more cosmetic benefits as well. Decks can be restored to near original condition by removing years of built up dirt, rather than being rebuilt, and walls can regain their freshly painted look for far less expense that having to repaint the entire wall. Should you wish to repaint, pressure cleaning is a practical way to remove old paint and prepare the surface for new paint. Cleaner walls, fences, and paving help make a business give a better impression to clients, and power cleaning can even be used to make sure your business’s signs are neat and visible. Professional power cleaning can add significant image value to your business.

How to make a detox bath

An Attractive girl relaxing in bath on light background

In healthy living circles, the idea of doing cleanses and detox of the body have been around for a long time. But one of the newer buzzwords has been taking detox baths. And while many people think you may need to visit a spa, it is one of the easiest methods of detox to do right from your own home! A detox bath is a great way to help facilitate our body’s natural detoxification process.

Banned from Britain


You may have heard that there is a debate going on in England over whether or not they should ban Donald Trump. Which, in and of itself, is ridiculous, but it lead me to find this great slide show from CBS news. So who has the British government actually blocked from entering the country? Quite the odd list with some names I bet you will be surprised to see!

  • Martha Stewart
  • Terry Jones
  • Edward Snowden
  • Mike Tyson
  • Louis Farrakhan
  • Michael Savage
  • Dog the Bounty Hunter
  • Shirley Phelps-Roper
  • L. Ron Hubbard
  • Snoop Dogg
  • Chris Brown

Check out the whole gallery and the reasons for their bans at CBS news and let us know what you think of them!

Seth Rogen is clueless!


Hollywood loves to make remakes and redo things. One that I remember from my teenage days is clueless, and while Hollywood isn’t planning to butcher this movie with a reboot…yet. It did show up on W Magazine’s casting call series to see how Jake Gyllenhaal, Seth Rogen, Bradley Cooper and Paul Dano do as the iconic Cher from the movie.

Cher from Cluless as played by Alicia Silverstone

Cher from Cluless as played by Alicia Silverstone

And they like totally nail it, like for real! Give it a watch and see how these guys pull off the clueless valley girl we all came to know and love back in 1995. The group tackled the debate class scene, which is most likely the most well known scene from the whole movie. Enjoy the show!

Kim Kardashian’s Web App


The world is getting more and more mobile every day! Because of this, businesses and how they design their digital marketing needs to work with and be designed to interact in a mobile world. And, a nice perk is that website design and web apps built for this mobile world can make you a lot of money!

Everyday new mobile apps and mobile websites prove that a good concept, and an addicting feature or two, can bring people back over and over. Kim Kardashian’s mobile game has made $43 million so far since launching in late June last year, proving once again that life is not fair.

Kim Kardashian: Hollywood, a freemium game in the style of Candy Crush Saga, has earned more for Glu Mobile than all the company’s other apps combined, disclosed Glu Mobile in their third-quarter earnings report. So, what does this have to do with your small business? Everything! The same things that are done in this game, can be built into your website and mobile experiences for your users.

Kim Kardashian business advice

A Kim Kardashian app,a case study in micro transactions!

Mobile apps are now being talked about or used in every field of business; industry and size are no longer factors, as technology expands it is giving businesses a chance to have equal footing. Almost every business now has a website, and if you don’t, your first step should be developing a website with a designer. But having a mobile or web app can only make your business more profitable if you approach it with a strong idea, and a hook to draw people to your business.

Apps as a Promotional Tool

Phones are no longer just for calling a business to learn about them. They are the way a large portion of people will connect and interact with your business. Most mobile users access the internet on their smartphones and other mobile devices. Today, everything your website does can be done on a mobile platform. Many businesses now use their mobile to include commerce, trading and payment. That being the case, web apps has proved to be the very future of computing. Developing a web app and promoting it among your users is extremely beneficial to further your business, to promote new products and services, or find new ways to gain feedback and stay on their mind.

Earning with Your App

Many small businesses try to avoid designing apps or mobile websites for their business for fear of over spending and not getting any return, which would ultimately break their budget. It is true that mobile app design can turn out to be an expensive investment, but this is certainly not always the case. Going in for a basic app, and not going for the next candy crush off the bat, will bring down your cost. You can also reduce the cost by planning your app well in advance and bringing a strong idea to the table. And, when working an idea out, either by you or with a designer, be sure to keep in mind you want to build for the now, but leave room for the future. By not keeping the future in mind this could mean a whole redesign from the ground up and that would add a lot of extra cost.

Read the full story at

Good UX leads to better Websites

Think about the websites you use every day or at least every week. Now think about some of the sites you visited and then left right away. How much of the content on each page was relevant to you and your interests? How hard was it to find the information that you were looking for? How difficult was it to perform the task that you wanted to complete?

When it comes to the internet there are two types of websites. Ones we want to go to, and ones we have to go to. If you look at the sites you use often, I would bet the ones you want to visit supply a lot more information you desire in a way you desire it, then most of the ones you just need to go to.

Why does this happen? It can be broken down to one major reason: the site wasn’t built for you (the user), it was designed for the masses – or worse – a site was built to be what the company stakeholders wanted, and not what the people who use the site wanted. Here are some of the telltale signs:

  • • Very little of the site is about why you came to the site
  • • The homepage seems to be more for the company, then for you
  • • Hard to follow and understand the flow of the page
  • • It takes too many clicks to get to the content or it’s an “adventure” to find anything on the site.
  • This is one of the biggest challenges to anyone who manages or builds websites. Sorting through the many voices, and making sure people stay focused on the end goal and not on what makes them excited or what they want to see. This is one of the reasons we try to walk with our clients through a full and detailed as possible user experience session before we start. If you’re looking to create your first website or redo your current one, it’s important to learn about what your users want, and what type of experience they expect from your website. It is important to look at who you hope to attract and then build out a product they will enjoy and want to spend time using and interacting with. Taking the time to do this, can and most likely will, lead to an increase in sales and customer satisfaction!

    If you would like helping building a website or have your’s audited for user experience we would love to talk with you at Serious SEM!